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    International Marketing Study Set 1
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    Exam 18: Global Promotional Strategies
  5. Question
    The Unauthorized Use of an Event Without the Permission of the Event
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The Unauthorized Use of an Event Without the Permission of the Event

Question 27

Question 27

Multiple Choice

The unauthorized use of an event without the permission of the event owner is known as:


A) ambush marketing.
B) event marketing.
C) event infiltration.
D) piracy.

Correct Answer:

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