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    CB Study Set 3
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    Exam 2: Value and the Consumer Behavior Value Framework
  5. Question
    Customer Lifetime Value Is Equal to Sales Attributed to Particular
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Customer Lifetime Value Is Equal to Sales Attributed to Particular

Question 24

Question 24

True/False

Customer lifetime value is equal to sales attributed to particular customer minus the costs associated with satisfying that customer over the lifetime of that customer.

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