Vann's Is a Company That Manufactures and Markets Shoes for Serious

Multiple Choice

Vann's is a company that manufactures and markets shoes for serious skateboarders. These consumers are predominantly males, 10-25 years old. This market segment that Vann's serves with a specific marketing mix is called its _____.

A) preferred market
B) optimum market
C) target market
D) selected market
E) segmented market