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    CB Study Set 3
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    Exam 2: Value and the Consumer Behavior Value Framework
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    When a Consumer Realizes High Value from an Exchange with a Company
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When a Consumer Realizes High Value from an Exchange with a Company

Question 76

Question 76

Multiple Choice

When a consumer realizes high value from an exchange with a company, _____ improves.


A) relationship quality
B) internalization
C) emotional attachment
D) augmented quality
E) elasticity

Correct Answer:

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