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    Exam 2: Value and the Consumer Behavior Value Framework
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    _____ Value Is the Immediate Gratification That Comes from Experiencing
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_____ Value Is the Immediate Gratification That Comes from Experiencing

Question 111

Question 111

Multiple Choice

_____ value is the immediate gratification that comes from experiencing some activity.


A) Hedonic
B) Utilitarian
C) End-state
D) Process
E) Experiential

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