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How Do Hedonic and Utilitarian Value Differ

Question 115

Multiple Choice

How do hedonic and utilitarian value differ?


A) Utilitarian value is an end in and of itself rather than a means to an end.
B) Hedonic value is very emotional and subjective in nature.
C) When a consumer does something to obtain hedonic value, the action is usually very easy to explain objectively.
D) Utilitarian value is immediate and hedonic value is delayed.
E) Hedonic value is more positive and longer-lasting than utilitarian value.

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