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  3. Study Set
    CB Study Set 3
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    Exam 2: Value and the Consumer Behavior Value Framework
  5. Question
    Which Strategy Deals with How the Firm Will Be Defined
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Which Strategy Deals with How the Firm Will Be Defined

Question 6

Question 6

Multiple Choice

Which strategy deals with how the firm will be defined and sets general goals?


A) corporate strategy
B) marketing strategy
C) tactical strategy
D) top-level strategy
E) meta-strategy

Correct Answer:

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