Multiple Choice
Consumers do not view all soft drinks as identical to one another. Some prefer Coca-Cola, while others will only drink Pepsi-Cola. Still others will not drink either cola and drink only non-caffeinated soft drinks. This marketplace condition in which consumers do not view all competing products as identical to one another is called _____.
A) product differentiation
B) product variation
C) market segmentation
D) perceptual differentiation
E) selective perception
Correct Answer:
Verified
Correct Answer:
Verified
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