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    Exam 3: Consumer Learning Starts Here: Perception
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    Which Term Describes a Consumer's Immediate Response After Exposure to a Stimulus
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Which Term Describes a Consumer's Immediate Response After Exposure to a Stimulus

Question 86

Question 86

Multiple Choice

Which term describes a consumer's immediate response after exposure to a stimulus?


A) sensation
B) cognition
C) affect
D) attention
E) perception

Correct Answer:

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