Barry Is Really Interested in Wine, So He Is Likely

Multiple Choice

Barry is really interested in wine, so he is likely to pay attention to advertisements and articles about this product. That's because knowing more about this product is very relevant to him. Which of the following factors will most likely cause Barry to pay attention to a wine advertisement?

A) the bold colors in an ad
B) a celebrity endorser in the ad
C) his involvement with the product category
D) an ad with pictures of many bottles of wine
E) an with that attempts to influence him with subtle effects rather than overt sales attempts