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  3. Study Set
    CB Study Set 3
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    Exam 5: Motivation and Emotion: Driving Consumer Behavior
  5. Question
    Intense Emotions Lead to Superior Information Processing and Should Be
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Intense Emotions Lead to Superior Information Processing and Should Be

Question 2

Question 2

True/False

Intense emotions lead to superior information processing and should be stimulated by marketers whenever possible.

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