Which Theory Describes Consumers as Addressing a Finite Set of Prioritized

Multiple Choice

Which theory describes consumers as addressing a finite set of prioritized needs from physiological, safety and security, belongingness and love, esteem, to self-actualization?

A) Skinners' classical conditioning
B) Maslow's hierarchy of needs
C) Operant conditioning
D) Utilitarian/Hedonic theory of needs
E) Equity theory