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    CB Study Set 3
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    Exam 5: Motivation and Emotion: Driving Consumer Behavior
  5. Question
    Product Categories with Personal Relevance for Consumers Typically Have _____
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Product Categories with Personal Relevance for Consumers Typically Have _____

Question 25

Question 25

Multiple Choice

Product categories with personal relevance for consumers typically have _____ product involvement.


A) high
B) moderate
C) low
D) emotional
E) enduring

Correct Answer:

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