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    Exam 5: Motivation and Emotion: Driving Consumer Behavior
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    The Theory Behind PAD Is That Pleasure Is _____, Meaning
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The Theory Behind PAD Is That Pleasure Is _____, Meaning

Question 26

Question 26

Multiple Choice

The theory behind PAD is that pleasure is _____, meaning that if one feels joyful, he or she cannot also experience sadness.


A) unidirectional
B) bi-dimensional
C) all-inclusive
D) uni-polar
E) bipolar

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