Understanding Consumers Is Very Important for Marketers

Multiple Choice

Understanding consumers is very important for marketers. But not all consumers are alike. For example, some consumers learn better through written words, while others prefer images. Some are frugal, while others are free-spenders. These traits that differ among consumers are referred to as _____.

A) demographics
B) psychographics
C) personality variances
D) individual difference variables
E) self-concept variation