Researchers for One Company Are Interested in Examining a Combination

Multiple Choice

Researchers for one company are interested in examining a combination of consumer traits and the total effect of the collection of traits in influencing consumers to purchase their products instead of focusing on one particular trait. These researchers believe that the prediction of individual behavior will be stronger by using this approach. This approach is called a _____.

A) nomothetic perspective
B) dominant-trait approach
C) multidimensional perspective
D) universal approach
E) multiple-trait approach