Multiple Choice
PRIZM combines _____ information in a manner that enables marketers to better understand and target their customers.
A) demographic and behavioral
B) motivational and resource
C) demographic and personality
D) resource and personality
E) behavioral and personality
Correct Answer:
Verified
Correct Answer:
Verified
Q56: The trait approach takes an idiographic perspective
Q57: The VALS2 technique uses 66 different segments.
Q58: The external self refers to the beliefs
Q59: Mary thinks of herself as a warm,
Q59: Self-concept refers to the totality of thoughts
Q60: A distinguishable characteristic that describes one's tendency
Q62: A relatively new approach to researching consumers,
Q63: Researchers for one company are interested in
Q65: Danielle is a very careful shopper and
Q66: Stan really wants to drink more beer