Multiple Choice
The value-expressive function of attitudes _____.
A) allows consumers to simplify their decision-making processes
B) enables a consumer to express his or her core values, self-concept, and beliefs to others
C) works as a defense mechanism for consumers to avoid facts or defend themselves from their own low self-concept
D) is more powerful in enhancing a consumer's self-esteem than the ego-defensive function of attitudes
E) is more prevalent in low-involvement situations
Correct Answer:

Verified
Correct Answer:
Verified
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