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In the Elaboration Likelihood Model (ELM), Non-Product-Related Information Presented in a Message

Question 108

Multiple Choice

In the elaboration likelihood model (ELM) , non-product-related information presented in a message is referred to as a(n) _____.

A) central cue
B) peripheral cue
C) distracter cue
D) inconsistent cue
E) secondary cue

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