When Deciding Which College or University to Attend, Most Students

Multiple Choice

When deciding which college or university to attend, most students take into account what they think other people, such as their family and friends, think about which school they should attend. For example, a student might believe that his parents want him to attend the school they went to, so he considers that in his decision. Which model has a component that assesses the consumer's perceptions of what other people think they should do in addition to their own attitude toward specific schools?

A) attitude-toward-the-object model
B) hierarchical model
C) social judgment model
D) behavioral intentions model
E) elaboration likelihood model