Multiple Choice
According to the elaboration likelihood model of persuasion, if a consumer is not involved with a message or lacks either the motivation or ability to process information the _____ route to persuasion will be followed.
A) central
B) peripheral
C) primary
D) secondary
E) incongruent
Correct Answer:
Verified
Correct Answer:
Verified
Q48: The matchup hypothesis states that a source
Q49: All of the following are elements of
Q50: Using the elaboration likelihood model (ELM), explain
Q51: _ refer to the characteristics of the
Q52: According to the ELM model of attitude
Q54: According to the behavioral influence approach to
Q55: All of the following are hierarchies in
Q56: Research suggests that high levels of fear
Q57: According to the ATO model of persuasion,
Q58: When deciding which college or university to