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Which Attitude Model Expands Upon the Behavioral Intentions Model by Including

Question 11

Multiple Choice

Which attitude model expands upon the behavioral intentions model by including a perceived control component that assesses the difficulty involved in performing the behavior and the extent to which the consumer perceives that he or she is in control of the product selection?


A) theory of planned action
B) theory of self-efficacy
C) attitude-toward-the-object model
D) elaboration likelihood theory
E) ego-defensive model

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