ATTITUDE SCENARIO Consider a Consumer Who Is Contemplating an New Automobile Purchase

Multiple Choice

ATTITUDE SCENARIO
Consider a consumer who is contemplating an new automobile purchase. She has narrowed her decision down to two brands, Honda Accord and Ford Taurus. She has identified gas mileage, price, warranty, and styling to be important attributes to consider in her decision. Her evaluative ratings (e) for each attribute and her beliefs of how each brand performs on a given attribute (b) are given below:

-Refer to Attitude Scenario. Based on the attitude-toward-the-object model, what is this consumer's attitude toward Ford Taurus?

A) 4
B) 12
C) 17
D) 22
E) 11