Multiple Choice
According to the elaboration likelihood model (ELM) , information found in automobile advertisements, such as safety ratings and gas mileage, are called _____.
A) central cues
B) primary cues
C) relevant cues
D) peripheral cues
E) discriminant cues
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q122: Which of the following concepts belong to
Q123: Which model of attitude change is based
Q124: John Deere advertisements usually feature a farmer
Q125: Which type of effect is said to
Q126: The basic premise of balance theory is
Q128: Which type of effect is said to
Q129: Using the attitude-toward-the-object (ATO) model, calculate your
Q130: Compare and contrast the four hierarchy of
Q131: Which of the following states that a
Q132: The ATO approach is known as a