Multiple Choice
John Deere advertisements usually feature a farmer who uses the company's farm equipment, such as tractors, in their advertisements targeted to other farmers. Which hypothesis would predict that using a farmer in an advertisement for farm equipment will be more effective than using a star athlete, such as basketball star LeBron James?
A) congruency hypothesis
B) elaboration likelihood hypothesis
C) matchup hypothesis
D) resonance hypothesis
E) credibility hypothesis
Correct Answer:
Verified
Correct Answer:
Verified
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