Multiple Choice
Some marketers have employees use fake identities in blog posts and have them write positive product reviews in an attempt to influence consumers. Consumers participating in the blog are not aware that these are covert attempts to influence them. This frowned-upon marketing technique is called _____.
A) shilling
B) infiltrating
C) opinion influencing
D) surrogate consumer influence
E) boasting
Correct Answer:
Verified
Correct Answer:
Verified
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