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James Knows a Lot About Video Games, So Friends Ask

Question 49

Multiple Choice

James knows a lot about video games, so friends ask him for advice when trying to decide which game system to purchase as well as which games are fun. For these friends, James can be considered a(n) _____.


A) product adopter
B) opinion leader
C) surrogate consumer
D) market maven
E) buzz marketer

Correct Answer:

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