Solved

Using Which Type of Decision Rule Does a Consumer Set

Question 1

Multiple Choice

Using which type of decision rule does a consumer set a minimum, but usually high, mental cutoff for various features and selects the product that meets or exceeds this cutoff on any feature?


A) compensatory
B) conjunctive
C) disjunctive
D) lexicographic
E) elimination-by-aspects (EBA)

Correct Answer:

verifed

Verified

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