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    CB Study Set 3
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    Exam 14: Consumption to Satisfaction
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    According to the Expectancy/disconfirmation Theory, Consumers' Expectations Are Used as a Type
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According to the Expectancy/disconfirmation Theory, Consumers' Expectations Are Used as a Type

Question 54

Question 54

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According to the expectancy/disconfirmation theory, consumers' expectations are used as a type of benchmark against which actual performance perceptions are judged.

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