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    CB Study Set 3
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    Exam 14: Consumption to Satisfaction
  5. Question
    According to the Expectancy/disconfirmation Theory, Disconfirmation Leads to Consumer Dissatisfaction
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According to the Expectancy/disconfirmation Theory, Disconfirmation Leads to Consumer Dissatisfaction

Question 52

Question 52

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According to the expectancy/disconfirmation theory, disconfirmation leads to consumer dissatisfaction.

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