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    CB Study Set 3
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    Exam 14: Consumption to Satisfaction
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    Performance Perceptions Can Directly Influence Consumer Satisfaction Formation Independent of the Disconfirmation
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Performance Perceptions Can Directly Influence Consumer Satisfaction Formation Independent of the Disconfirmation

Question 108

Question 108

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Performance perceptions can directly influence consumer satisfaction formation independent of the disconfirmation process, particularly when expectations are high.

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