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A Consumer Went to a Store and the Price That

Question 6

Multiple Choice

A consumer went to a store and the price that rang up when she was checking out was higher than the price that was advertised on the shelf. This is the third time that this happened to this consumer in this store. According to attribution theory, which element will cause her to likely expect this to happen again?


A) locus
B) repetition
C) control
D) experience
E) stability

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