Mickey Is Assessing Consumer Satisfaction with His Dry Cleaning Business

Multiple Choice

Mickey is assessing consumer satisfaction with his dry cleaning business by asking the question, "Compared to my expectations, this dry cleaner performs..." with the possible responses ranging from 1 = much worse than I expected to 5 = much better than I expected. Which type of satisfaction measure is this?

A) direct, global measure
B) attribute specific measure
C) confirmation measure
D) disconfirmation measure
E) universal measure