Multiple Choice
Jenny bought a new car and she immediately doubted that she made the right decision. She is not sure she bought the right car and paid the best price. She continued to have doubts for several months after her purchase. Jenny is likely experiencing _____.
A) postconsumption disconfirmation
B) purchase regret
C) dissatisfaction
D) cognitive dissonance
E) purchase unease
Correct Answer:
Verified
Correct Answer:
Verified
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