LOUIS VUITTON SCENARIO Carla Purchased a Louis Vuitton Fantaisie Handbag for $1,430 When

Multiple Choice

LOUIS VUITTON SCENARIO
Carla purchased a Louis Vuitton Fantaisie Handbag for $1,430 when she was in New York City last weekend. She's always liked this brand but never purchased a real one before this. In fact, she has a counterfeit Louis Vuitton handbag, a wallet, and a scarf. While the counterfeit products look just as good as the real brand, they aren't of the same quality as the legitimate branded products. She was very nervous about spending so much money for a handbag, but the sales lady was so kind and explained the benefits of the brand to her and made her feel very welcome in the store. She explained that consumers can only purchase true Louis Vuitton products at Louis Vuitton stores or from its website. She also explained that if she ever had any problem with her handbag that she should return it to the store for repair or a replacement. All things considered, Carla's experience at the store and her purchase far exceeded anything she had expected.
-Refer to Louis Vuitton Scenario. Carla's experience in the store was even more positive than what she expected. According to the expectancy/disconfirmation theory of satisfaction, which of the following will occur?

A) positive confirmation
B) positive disconfirmation
C) negative confirmation
D) negative disconfirmation
E) neutral disconfirmation