Multiple Choice
Holly was so pleased with the service she received at a new spa in her neighborhood that she told many of her friends about her experience. Holly's behavior is an example of _____.
A) confirmation
B) satisfaction
C) positive word-of-mouth
D) loyalty
E) joy
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q5: Which type of switching costs involve lost
Q6: When competitive intensity is low but switching
Q7: Internet only retailers have successfully built up
Q9: The worst thing a company can do
Q11: Switching costs can be divided into three
Q12: _ refers to the number of firms
Q13: Value plays a role in the postconsumption
Q14: Which of the following statements is TRUE
Q15: Zander was dissatisfied with the service he
Q36: Competitive intensity refers to the resources allocated