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  3. Study Set
    CB Study Set 3
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    Exam 15: Consumer Relationships
  5. Question
    Some Customers Continue to Shop at a Store Just Because
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Some Customers Continue to Shop at a Store Just Because

Question 2

Question 2

Multiple Choice

Some customers continue to shop at a store just because it is close to their home, not because they especially like that store. This behavior is best described as _____.


A) customer share
B) customer loyalty
C) customer inertia
D) customer apathy
E) customer entropy

Correct Answer:

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