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Which of the Following Best Describes the Practice Used by McDonald's

Question 14

Multiple Choice

Which of the following best describes the practice used by McDonald's when it hired mystery shoppers to assess stores' internal speed standards


A) Training and motivating the sales force to spot and report new developments
B) Motivating intermediaries to pass along important intelligence
C) Networking externally
D) Setting up an advisory panel
E) Taking advantage of government data sources

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