In Spite of the Rapid Growth of Marketing Research,many Companies

Multiple Choice

In spite of the rapid growth of marketing research,many companies still fail to use it sufficiently or correctly.Barriers to the use of marketing research include all of the following EXCEPT ________.

A) a broad conception of the research
B) uneven caliber of researchers
C) poor framing of the problem
D) late and occasionally erroneous findings
E) personality and presentational differences