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    Exam 4: Conducting Marketing Research and Forecasting Demand
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    Companies Assume That the Lower the ________,The Higher the Market
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Companies Assume That the Lower the ________,The Higher the Market

Question 118

Question 118

Multiple Choice

Companies assume that the lower the ________,the higher the market potential.


A) market forecast
B) product-penetration percentage
C) company demand
D) market minimum
E) market potential

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