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  3. Study Set
    Marketing Management Study Set 3
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    Exam 5: Creating Customer Value, Satisfaction, and Loyalty
  5. Question
    ________ Can Track Customer Satisfaction Directly and Also Gauge Consumers
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________ Can Track Customer Satisfaction Directly and Also Gauge Consumers

Question 53

Question 53

Multiple Choice

________ can track customer satisfaction directly and also gauge consumers' willingness to recommend the company and brand to others.


A) Periodic surveys
B) Mystery shoppers
C) Customer loss rates
D) Customer focus statements
E) All of the above

Correct Answer:

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