Multiple Choice
3M makes it easy for dialog to occur with its customers.3M claims that over two-thirds of its product-improvement ideas come from listening to ________.
A) customer suggestions
B) entrepreneurial product ideas
C) customer complaints
D) media feedback
E) customer reactions to competitive products
Correct Answer:

Verified
Correct Answer:
Verified
Q45: Most companies measure customer satisfaction and individual
Q45: In general,companies can use their databases in
Q46: Provide a customer-centered definition of the term
Q47: Assume that a marketing manager of a
Q51: Through _,marketing statisticians can extract useful information
Q52: All of the following are CRM imperatives
Q53: _ can track customer satisfaction directly and
Q54: Consumers tend to be value maximizes-they estimate
Q55: Many banks and phone companies now charge
Q141: A company's _ includes all the experiences