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    Marketing Management Study Set 3
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    Exam 5: Creating Customer Value, Satisfaction, and Loyalty
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    Studies of Customer Dissatisfaction Show That Customers Are Dissatisfied with Their
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Studies of Customer Dissatisfaction Show That Customers Are Dissatisfied with Their

Question 137

Question 137

Multiple Choice

Studies of customer dissatisfaction show that customers are dissatisfied with their purchases about 25% of the time,but only about ________ complain.


A) 1%
B) 5%
C) 10%
D) 15%
E) 20%

Correct Answer:

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