Typically,________ Gains the Most Benefit from Introducing a Frequency Program

Multiple Choice

Typically,________ gains the most benefit from introducing a frequency program.

A) the first company to introduce a frequency program in an industry
B) the fast follower, who is second to introduce a frequency program in an industry,
C) the industry sales leader
D) the niche player in the industry
E) the low-cost leader in the industry