Multiple Choice
Winning companies improve the value of their customer base by excelling at each of the following strategies EXCEPT ________.
A) retaining all customers regardless of profitability
B) reducing the rate of customer defection
C) increasing the longevity of the customer relationship
D) making low-profit customers more profitable or terminating them
E) focusing disproportionate efforts on high-value customers
Correct Answer:
Verified
Correct Answer:
Verified
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