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    Marketing Management Study Set 3
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    Exam 5: Creating Customer Value, Satisfaction, and Loyalty
  5. Question
    Field Grocery Is Considering Using _________ to Pose as Customers
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Field Grocery Is Considering Using _________ to Pose as Customers

Question 38

Question 38

Multiple Choice

Field Grocery is considering using _________ to pose as customers and report on strong and weak points in customer service at Field Grocery stores.


A) intelligence agents
B) covert operatives
C) mystery shoppers
D) market mavens
E) opinion leaders

Correct Answer:

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