Multiple Choice
A hardware store is interested in reaching people who are characterized by the VALS system as being practical,down-to-earth,and self-sufficient who like to work with their hands,the ________ category.
A) believers
B) strivers
C) survivors
D) experiencers
E) makers
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q87: When Nike attempts to get close to
Q89: When segmenting on the basis of family
Q90: _ combines operationally driven mass customization with
Q91: In order to maintain acceptable levels of
Q93: All of the following are disadvantages of
Q94: If a market is segmented according to
Q95: If a marketer decides to segment a
Q96: Identify the four market segment groups based
Q97: A company can learn a great deal
Q124: A local service company has decided to