Multiple Choice
A behavioral segmentation method related to the Conversion Model is the Gravity of Decision Spectrum.On the shallow end of the spectrum,consumers seek products and services they think will ________.
A) make them appear more wealthy than they are
B) help them save face in publicly visible situations
C) reinforce their emotional stability
D) align with their core values and beliefs
E) save them time, effort, and money
Correct Answer:
Verified
Correct Answer:
Verified
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