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If Your Assignment Was (For Each Segment)to Create a Value

Question 61

Multiple Choice

If your assignment was (for each segment) to create a value proposition and product-price positioning strategy based on the segment's unique customer needs and characteristics,you would be in which of the following steps of the segmentation process


A) Needs-based segmentation
B) Segment identification
C) Segment attractiveness
D) Segment positioning
E) Segment "acid-test"

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