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    Marketing Management Study Set 3
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    Exam 8: Identifying Market Segments and Targets
  5. Question
    Increasingly,companies Are Finding That Their Markets Are "Hourglass Shaped
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Increasingly,companies Are Finding That Their Markets Are "Hourglass Shaped

Question 58

Question 58

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Increasingly,companies are finding that their markets are "hourglass shaped." What does this mean for consumers and for marketers

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Middle-market U.S.consumers are migratin...

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